There are four main ways to be dull.
1. They don’t care.
2. They already know.
3. It’s said unsurprisingly.
4. It’s too rational.
They’ll switch off from you being dull really quickly. So to avoid that,
1. Make them feel it (meet them where they are)
2. Make it totally new
3. Subvert/twist/startle
4. Install character and awe.
If this sounds like publishing or storytelling or acting or some other kind of intellectual communications adventure, that’s because it is.
Most marketing is boring because most marketers are boring. In fact, to get your business communications anywhere near right, you should be thinking like a publisher – not a marketer.
Publishers have to build and engage audience because their life depends on it. Literally.
And as a business leader, whether you know it or not right now… so does yours.
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Some source information: Let’s Make This More Interesting podcast (thank you).