Boring questions. Boring answers. Boring business.
‘What’s your favourite flavour crayon?’ is an unusual question. Unusually brilliant.
Not just because of the raw content, but because of the picture it paints of the person asking it. And the conversation it might trigger.
I imagine the question-asker to be a wide-eyed little boy. Rocking right-left, from foot-to-foot. Eyebrows high. Nodding the answer out of you. His eyes locked on yours.
I see the question-asker as fearless and unworried about being judged. And I love him.
I mention this because, in my role around the board table as Brand Director, it’s my job to ask unusual, arresting, different and (whenever I can) weird questions. It’s the job of all comms leaders to do that. We should see more of it. And if that turns us into the little boy or little girl I describe here, that’s a good thing.
Boring questions. Boring answers. Boring business.
(By the way, 8-year old Freddie asked 8-year old Izobel this question a few weeks ago. I think Izobel just smiled, silently. That was enough. They’re friends forever).