Promotional gifts can be rubbish in two ways.
- Bad product/brand alignment.
- Boring.
First, the pen, cap, tote bag or water bottle you choose should be decent, desirable and authentically sustainable (look close. They fib) – and brand aligned. Brand aligned mean is if you’re Land Rover, that Thermos flask had better be tough. If you’re Dyson, that mechanical pencil had better be beautifully engineered. If you’re a training company dedicated to the permanence of your work, that tote bag had better last a long, long time.
Second, don’t just put your logo on. If you run a brand famous for the creation of conspicuous clothing, write this above your logo on your tote bag:
“Hey! Are you looking at me? Why not?”
Or if you’re a Comedy Club or a cool, swaggering clothing brand, write this above your logo on your tote bag:
“For the avoidance of doubt. I’m not laughing WITH you.”
Or if you’re a gardener at Alnwick Garden, write this across your shoulder blades, encouraging visitors to chat with you about the plants:
“Talk dirt to me.”
Promotional gifts can be rubbish in two ways.
- Bad product/brand alignment.
- Boring.
Avoid both.