What do you call a magician that’s lost his magic? Ian. (You’re welcome). But what if your businesses loses its magic? What then?
Well one thing NOT to do is to look, or wait for, the next big thing. Because there is no next big thing. You know this because the last big thing was just as shit as the last big thing before that. And before that.
The next big thing is not going to save you. But you doing a few little things just might.
Our holiday cottages have been in the market for 3 years. We’ve explored email marketing, specialist portals, generalist portals, offers, packages and more. But the thing that always works best, and gets people talking, are the little things.
Like turning a small back corridor into a Tiny Riverside Gallery, selling local artist’s work (100% goes to them). Like old Chesterfield Settees by a fizzy river. Like a Dream Corner with a blackboard for guests to write and read about the dreams of others. Like ‘I’m on holiday’ dog tags, with our phone number, so lost dogs are found quickly. Like giving all guests a ‘Bye for Now Bag’ containing a reusable water bottle and snacks as they check out. Like only using partners that care. Like Spoon, Spill, Who Gives a Crap and The Grateful Bread.
There is no next big thing. But fast and inexpensive little things? There are loads. You just need to now where to look.