Man goes to the Doctor and says, “Doctor, when I lift my right arm, it really hurts.”
Doctor says, “Well stop doing it then.”
Man goes to the Copywriter and says, “Mychael, when I start writing about myself, I write like someone I hardly even recognise!”
Mychael says, “Well stop doing it then.”
This weird, invisible transition from ‘me’ to ‘posh me’ or ‘professional me’ (whatever that means) when we start writing – is rife in business. It does two things:
- Introduces the world to someone that doesn’t actually exist.
- Makes you sound like everyone else.
So stop it.
Give me a shout if you want to talk about it.
I know it’s (weirdly) hard.