WRITE TWICE.

Whatever you’re writing.

If you want it to be good.

You have to write it twice.

Write Twice. 

You have to write it twice because.

To write something good you have to be two different people.

First, you have to be the writer.

Second, you have to be the reader.

And you can’t be the two different people you need to be at exactly the same time.

So here’s what to do.

Be the Writer. 

First, just write.

Get it out.

All of it.

Everything you want to say.

Just say it.

Don’t bother editing it too much.

Just write.

Be The Reader.

Second, be the reader.

Cross things out.

Rephrase.

Polish.

Think about what you are trying to say from the reader’s perspective now.

Simplify.

Focus.

And refine.

Gap. 

Leave a gap between being the writer and the reader too.

A cup of coffee sized gap should do.

There.

See if that helps.