Would you make a really good Spitting Image puppet? Is a good question to ask. About you – and your business.
Distinctive people (and businesses) make the best Spitting Image puppets. Characterful people. Different people. People that are uniquely identifiable for a cluster of recommunicable reasons. People whose brave (and sometimes bonkers) decisions have made them notable and that get them noticed.
Quirks. Visual attributes. Going first. Saying what others won’t. Being funny. Doing what others don’t. (Being pioneering, in other words). And even shortcomings – things they don’t or can’t do. All of these are good Spitting Image puppet creds.
If you think you’d make an awful Spitting Image puppet, that’s bad news. It means you’re a bit boring. And your business is a bit boring. You know, you’d be the kind of Spitting Image puppet that when people saw you, or heard you, they’s say, ‘Err, whose that?’ Because there’s nothing about you. There are no hooks. Nothing memorable. Nothing compelling. Nothing uniquely you.
The good news of course is that it’s all fixable. Just do and be some of the good and brave things mentioned earlier. So long as they’re (roughly) on brand and strategically sensible. Boost your Spitting Image creds. And away you go.
Would you make a really good Spitting Image puppet? Is a really good question to ask. About you – and your business.