Who do you think you’re talking to?

Opinion Formers?

Or Opinion Followers?

Opinion Formers.

Opinion Formers.

They are the kinds of people that are hungry for.

And that seek out.

Unusual ideas, approaches and people.

Opinion Formers seek out the outrageous and the brave.

Opinion Formers seek out the new and the interesting.

Then, from everything that they observe.

And everything that they learn.

They germinate then transmit fresh, new ideas, approaches and opinions.

Very often siting and/or reframing what they have learned from the unusual, outrageous, brave, new and interesting people they chose to listen to.

Opinion Followers.

Opinion Followers are happy to soak up what everyone else soaks up.

They tend not to question things too much.

They just want know ‘what’s going on’.

Opinion Formers versus Opinion Followers.

If you have something to say.

Something unusual, outrageous, brave, new and interesting.

And you want to reach people with your notions.

And change things with your notions.

Seek out Opinion Formers.

Because Opinion Formers become an actual channel for you.

And as each Opinion Formers comes with their own Opinion Followers.

Plus the attention of other Opinion Formers.

Your messages travel further.

Braver.

If all you do is talk to Opinion Followers.

You’ll grow your reach slowly and organically I suppose.

But Opinion Followers don’t have much of an audience.

So it’s all a bit.

Well.

Slow.

And it is not in the nature of an Opinion Follower to site and/or reframe what they have learned from the unusual, outrageous, brave, new and interesting people they chose to listen to.

They’ll nod politely.

And make you feel you have something to say.

But they won’t challenge you.

And so it follows that you have to be a bit braver if you choose to converse with Opinion Formers.

Because Opinion Formers ask more questions.

What do you mean?

What do you mean?

What do you mean?

So you’d better have a good answer.

Opinions. 

If you have an opinion.

And you think your opinion matters.

Behave like an Opinion Former.

That means being unusual, outrageous, brave, new and interesting.

And look to converse with other Opinion Formers.

Other unusual, outrageous, brave, new and interesting people.

That way.

You have the potential not only to change your world.

But you really do have the potential to change the world, too.

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