I was asked to chat on a podcast this week.
Called ‘INBOX’.
A dozen speakers from around the world.
Chatted about email marketing.
Storyteller.
I was billed as a storyteller.
Which is good for me.
Because I do like a good story.
What’s going on?
One of the reasons I was asked.
(So I am told).
Is because I have a knack for finding stories and writing compellingly.
For myself and for my clients at www.mychael.co.uk.
So that a loyal readership develops.
A Question.
And it is because of this observation.
That I asked myself a question.
I asked myself:
What’s going on?
When I am writing.
What am I actually thinking?
Four Observations.
Here is how I answered.
And I included these answers as part of the podcast itself.
I made four observations.
First:
I am not writing so that I can sell to you.
I am writing so that you can work out if I am the kind of person you want to buy from.
Second:
I write for the love of writing.
To see if I can find stories that matter.
And tell them well.
Third:
Writing is like loving.
The relationship builds.
It is built on trust.
Shared memories develop.
We have ups and downs.
And things take time to bloom.”
Fourth:
There should be a voyeuristic aspect to what I write.
When you read, you should feel like a (welcome) voyeur.
Not a prospect.
So there you go.
That’s what’s going on.
When I am writing.
For myself and for my clients.
That is what I am actually thinking.
