When you increase your unignorability. It’s a pretty good place for you and your business to be.

A common business question is, ‘When it comes to marketing, how can you be hard to ignore?’ It’s a decent question. But because it requires imagination and time to address, there’s no urgency. It may cause a temporary puff of the cheeks but – well – it can wait. Ironically, a question addressing how to be hard to ignore, is easy to ignore.

A less common question is, ‘When it comes to marketing, are you easy to ignore?’ This is much more urgent. Because it only requires recall. It’s closer to home. It feels much more personal. Questioning how easy you are to ignore, is hard to ignore.

With most businesses and business people, the answer to, ‘When it comes to marketing, are you easy to ignore?’ – is yes. Here’s how to (start to) fix that. If you want to, of course.

Get an opinion. Tell me your point of view. Tell me what you’re changing. If your business is authentic and useful, it’s built around what you think and the valuable change you want to make anyway. State this steadfastly. If you do,  you’ll be well on your way to increasing your unignorability. And even though it’s a made-up word, that’s a pretty good place for you and your business to be.

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