Twitter is not the world.
Twitter is mostly the noise and bluster of a moany few.
With a tiny sprinkling of useful insights and conversations.
I follow a handful of clever brand people and friends on Twitter.
They make me smile.
And they make me think.
And I occasionally pop to the dark side too.
To see what’s trending.
And since 10% of all Twitter users generate 80% of the content.
And 80% of the 10% that generate content are mad.
It comes as a relief to me.
And to you I hope.