I am torn.
Really, I am.
Fast Fashion.
Primark, Matalan and similar Fast Fashion brands cancelled 2.4 billion dollars worth of clothing orders from Bangladesh once the Covid-19 crisis began to accelerate.
The result?
Starving workers.
Starving families.
The solution?
Loststock
Loststock will send you 3 or 4 pieces of clothing.
From the stockpile of (no longer) Matalan and Primark clothing.
In 4 to 6 weeks.
For £35.
And that.
Apparently.
Will feed a worker and their family for a week.
And if there is 2.4 billion dollars worth of orders sat there.
Then they can process around 6 million orders.
Torn.
I’m torn though.
Because Primark and Matalan are the people that create the kind of clothing of which less than 20% are actually worn.
The kind of clothing that 70% of which becomes landfill within 3 years.
The kind of clothing that, amazingly, 30% of which never reaches the consumer anyway.
Because for some people.
Fashion moves faster than the clothing can.
Broken.
So all I am hearing from Loststock.
Is a cry for help to mend a broken, broken business.
A business that.
Even when it is working as it is designed to work.
It is broken anyway.
And all I am hearing from Primark and Matalan.
Is that they are double-bastards.
Bastards because they really don’t care about the environment and care little about the consumer habits they were encouraging pre-covid 19.
And double bastards because they clearly care even less about their supply chain than we once thought.
The Future.
I don’t know what to do best for the future.
I am torn because a little bit of me feels like these bad behaving brands are sat there.
Arms crossed.
Whilst Loststock try to solve their problems for them.
I am torn because.
Whilst I feel compelled to help.
I really don’t want to buy the shit clothes that have been commissioned.
And I don’t want to build a bridge for the factories.
From where they are now.
To the other side of Covid-19.
So that Primark and Matalan can pick up from where they left oiff on 6 months time.
So yes.
I am torn.
Really, I am.
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