I want to write the best book ever written on the subject I’m writing about.
Once I work out the subject I’m writing about.
But as I say in yesterday’s 50odd story called ‘tension’, working out the subject I’m writing about can wait a bit.
Another thing that can wait a bit is taking too close a look at the following piece of work that I did a couple of weeks ago.
I analysed ‘them’.
Them being Seth Godin, Rick Rubin, Brene Brown, Tim Ferris and James Clear.
The analysis below is useful, but – I think – only when you have a small body of work that you’ve created, thoroughly and well.
So you can compare your stuff, with their stuff.
Writing to this formula from day one, is probably a mistake.
Keep hold of this though.
Or pass it on.
Because it will be useful later.
This is Marketing by Seth Godin.
- Hook. Marketing is about meaning not manipulation.
- Dispels. Marketing is about pushing product on everyone.
- Offers. A more human, ethical, effective approach to influencing behaviour.
- Readers. Founders, marketers, creators, leaders trying to connect ideas with audiences.
- Why buy. Removes discomfort people feel about marketing, reframing it as purposeful communication.
The Creative Act by Rick Rubin.
- Hook. Creativity is a way of living.
- Dispels. Creativity is a talent reserved for artists.
- Offers. Access to creativity as a mindset.
- Readers. People who want to feel more creative, thoughtful, original and expressive.
- Why buy. Reframes creativity from skill to identity.
Daring Greatly by Brene Brown.
- Hook. Vulnerability creates courage and connection.
- Dispels. Vulnerability is a weakness.
- Offers. Permission to be open without shame.
- Readers. People who want deeper relationships, confidence and authenticity.
- Why buy. Turns an uncomfortable idea into a strength.
4 Hour Work Week by Tim Ferris.
- Hook. Escape the 9 to 5 through design.
- Dispels. Work must dominate life.
- Offers. Freedom through unconventional choices.
- Readers. People who feel trapped by traditional work structures.
- Why buy. Promises liberation from a widely felt constraint.
Atomic Habits by James Clear.
- Hook. Tiny habits create remarkable results.
- Dispels. Change requires huge motivation or dramatic action.
- Offers. Simple, structured ways to improve almost anything through small repeated behaviours.
- Readers. People wanting improvement without overwhelm.
- Why buy. Makes self improvement feel achievable and controllable.
You’re welcome.