Last week.
I sat alongside the superb team behind one of the most significant historical destinations in England.
I watched their faces.
As we thought together.
Planned together.
And laughter together.
Determined to redouble visitor numbers.
On the back of their beautiful offer.
And a better-told story.
Two days after that.
Miles from home.
I sat alongside the founder of a 25 year old software business.
I watched his face, too.
I watched his eyes flicker.
Right.
Then left.
Then right again.
As we excavated.
Together.
Unearthing answers that would lead us toward category leadership.
And a more valuable brand.
Then.
Two days after that.
On Saturday.
It was Izobel’s face I watched.
I watched Izobel’s face as she concentrated on two brown paper tubes of sugar.
Sat tight in her fist.
I watched her face as she fought to tear the top from both of them.
And I watched as more sugar than I really wanted.
Tumbled into my flat white.
Two Sugars.
That Saturday.
As I sat with Izobel.
My work life paused.
I was reminded that the extraordinary journeys I go on each week.
All lead back to the ordinary moments I spend with my 3 year old Izobel.
And I was also reminded that.
Whilst I love these extraordinary businesses.
I love my ordinary days with Izobel even more.
I even loved the two sugars.
The two sugars that my 3 year old daughter worked so hard to dispense for me.
When in actual fact.
I only take one.
Ordinary.
Ordinary.
The right ordinary, mind.
It’s why we do it.
