You know that promise your brand makes, right?
The promise that makes you unique.
Unique because it is you and you alone able to deliver on that promise.
So you own that promise.
So that when I think of just the promise – you are the first thing that comes to mind.
So that when I think of you – your promise is the first thing to come to mind.
Yes!
That’s it.
The promise that makes you an actual living, breathing brand.
As opposed to just a business.
Yes!
That promise.
Well.
What is it?
