There are some things in business.
That should never, ever happen.
And one of them.
Is stupid people driving liveried work vans.
Stupid People Driving Liveried Work Vans.
This particular stupid person parked the Priority Transport advert that he or she was driving in one of those yellow box thingies.
Leaving a queue of traffic sat at a green light.
Traffic that included me.
Taking a photo of him from the passenger seat (here it is).
As Lisa drove Izobel to nursery at about 7.40am.
The Stupid Person Driving a Liveried Work Van From Priority Transport.
The stupid person driving a liveried work van from Priority Transport made sure that as many people as possible saw that the company he worked for employed stupid people to drive their Priority Transport liveried work vans.
Affecting perception of the Priority Transport brand.
Making me and hopefully anyone else that saw the stupid person driving the liveried work van from Priority Transport.
Or anyone that may read a blog about the stupid person that drives a liveried work van from Priority Transport.
To make a mental note.
Never to use Priority Transport.
And never to refer Priority Transport.
Because Priority Transport drivers are inconsiderate.
Building a business is hard.
Building a brand is harder.
But weakening even the strongest of brands is actually quite easy.
As the stupid person that was driving his or her liveried Priority Transport work van in Newcastle this morning, proved.