‘Sttarcattiecgsy’ is the words ‘strategy’ and ‘tactics’ merged.
Because I get them confused sometimes.
And I’m always looking for ways to help me.
Instinctively and once-and-for-all.
To know the difference.
This is part-two of a two-part story.
Strategy is Based on Research, Planning, and Internal Reflection.
Strategy is a long-term vision.
Tactics are short-term actions.
For example, if your Marketing Strategy is to improve your influence on social media.
Then your tactics will include carefully choosing channels and messaging.
Change.
Strategy can change to accommodate new internal or external factors.
But changes shouldn’t be made lightly.
Tactics can (and should) change based on the success of your strategy.
It is easier to adjust tactics to course-correct than it is to overhaul your strategy.
So make sure your strategic planning is thorough – and your strategy is right!
Strategy Needs Tactics.
If your strategy is to climb a mountain, one key decision inside your strategy might be which side of the mountain to climb.
Your tactics would be the gear you’d buy.
Who you bring with you.
Your complete trip plan.
How long it would take to get there.
What season you’d go.
Strategy without tactics won’t be executed or help you achieve your goals.
Strategy and Tactics Always Have to be Aligned.
You might be really excited about or drawn to a particular tactic or project.
But only do it if it aligns with your long-term strategy.
So your strategy should inform which tactics your organisation will execute or fund.
The Best Strategy and Tactics Still Won’t Cover Everything.
Because resources are finite, choosing the right strategy and corresponding tactics ensures your efforts are directed toward achieving your vision in the most efficient manner possible.
As David Ogilvy said,
Strategy is Sacrifice.
That’s that.
OK, that’s that.
‘Sttarcattiecgsy’ is the words ‘strategy’ and ‘tactics’ merged.
Because I get them confused sometimes.
And I’m always looking for ways to help me.
Instinctively and once-and-for-all.
To know the difference.
Adapted from the work of the excellent Rachel Smith, Clearpoint.
