I have a three word answer to questions like this.
Michael, why are you trying to create the best hand knitted jumpers in the world?
Michael, why are you trying to create the most talked about daily blog in the world?
(As opposed to working with brands that just want ANGELFYSH help them to flog as much stuff as they can.
To as many people as they can.
Whether the customer can afford it or not).
Three words.
My three word answer is always the same.
It’s:
Someone has to.
I don’t know what else to say, really.
