Everyone can matter to someone.
But no one can matter to everyone.
Someone and Everyone.
This fact.
(And it is a fact.
That I will file under, ‘Things to tell Izobel’).
Is worth remembering in two very precise circumstances.
And if you do remember this fact in these two very precise circumstances.
Your chances of being happy, relaxed and successful.
With both.
Is vastly improved.
And here they are:
- When you are building a brand.
- Absolutely anything at all to do with absolutely anything at all you ever do as a human being.
