In brand building.

Story is gold.

It’s all about story.

And how it is told.

But it has to be your own authentic story, of course.

Because that’s what true and enduring relationships are built upon.

ANGELFYSH.

Here’s how strange one of my current ANGELFYSH clients is.

And by strange.

I mean brilliant.

Because he’s so strange.

That he doesn’t realise how brilliant he is.

Story.

A big part of my job as a brand builder.

Is to help people to find and tell their story.

And it has to be their version of their story.

Not mine.

Look Closely. 

So I have to look closely.

And I have to listen hard.

Because that way.

I find the good stuff!

Gold.

Here is something that a client of mine actually said last week.

This is almost word for word.

And it is solid gold:

Of course, I listened to advice about how to build and run the business.

Advice from accountants.

Marketers.

Other business people. 

But the vision that grew inside my own heart.

And inside my own head was much more personal.

So that’s the vision I’ve followed.

And I’ve managed to get away with doing things my way. 

I’ve managed to get away with doing things properly.

It made me smile.

Because it’s just so ‘him’.

So insightful.

And honest.

And funny.

And authentic.

Authentic.

In brand building.

Story is gold.

It’s all about story.

And how you tell it.

But it has to be your own authentic story, of course.

Because that’s what true and enduring relationships are built upon.

Write A Comment