True story.
And one of the best stories you’ll read on the subject of ‘The Best Social Media Strategy of All’.
I think that ‘The Best Social Media Strategy of All’ has two parts.
Part 1. Be yourself – unique, unafraid and interesting.
Part 2. Wait. For the luck.
That’s it.
The National Cowboy Museum.
The National Cowboy Museum is in Oklahoma City.
Their Instagram page was looked after.
For about 2,000 posts.
By (I think) the internal comms team.
Then.
From about the 2,290th tweet.
To the 2,336th tweet (today).
It was looked after by The Head of Security.
During the holidays.
He’s called Tim.
Tim.
Here’s how the engagement went.
Across consecutive, very recent posts.
Internal Comms Team. 386 likes. 5 comments.
Internal Comms Team. 233 likes. 3 comments.
Internal Comms Team. 293 likes. 5 comments.
Tim, Head of Security. 14,000 likes. 681 comments.
Tim, Head of Security. 4,432 likes. 89 comments.
Tim, Head of Security. 3,346 likes. 73 comments.
Tim, Head of Security. 3,250 likes. 57 comments.
Tim, Head of Security. 4,320 likes. 71 comments.
Tim, Head of Security. 54,500 likes. 188 comments. (Toy Story video. Take a look. Brilliant).
The engagement has stayed at 5,000 to 15,000 likes and 150(ish) comments.
Per post.
To this day.
Social Media.
So.
Two things.
Part 1. Be authentic, unique, unafraid and interesting.
Part 2. Wait. For a bit of luck.
Take a look: https://www.instagram.com/nationalcowboymuseum/.
Go back 45(ish) posts (at time of writing) to Tim’s first post.
March 17th 2020.
