One of my favourite brands.
In the whole wide world.
Is Under Armour.
So it was interesting to have a comment on my LinkedIn page this week.
From Keith Hoover.
The President of Black Swan Textiles.
And former Vice President of Manufacturing and Innovation and Development.
At the mighty Under Armour.
And Keith was taking the time to comment on something that I said!
Little old me!
Here’s what he said about what I’d written:
That’s just silly.
Here’s our full conversation:
This is really useful guidance.
For when you are next thinking about buying a piece of clothing.
Find out where, why, how and by whom the piece is made.
Knowing those things.
Consider whether you like the piece more.
MORE OR LESS.
If, once you know where, why, how and by whom the piece is made.
You like it more.
And if, once you know where, why, how and by whom the piece is made.
You like it less.
That’s just silly.
Expand on your opinion you get a moment, please.
It’s a little echoey as it stands.
Bye for now.
Michael Owen don’t assume anything.
I’ve seen a good deal of the apparel industry around the world over a long distance of time.
I’ve also read a good deal of history, so my perspective is deeper than the here and now.
There are many problems to solve and opportunities to provide.
If you want to spend all of your time researching how your t shirt was made, then have at it.
Why limit it to clothes, however?
What about your phone?
Your toilet paper?
What about the code behind your apps?
What about your food?
It seems to me that you’re being awfully narrow and apparel centric.
You’re here for a reason and a short period of time.
If you choose to spend most of it wagging your finger rather than solving real problems through actual work (not merely being aware), then you’re wasting your life and your gift.
It’s good to hear your thoughts.
Not least because I admire Under Armour.
Anyhow, for the avoidance of doubt, I’d encourage anyone to, ‘spend time researching how their teeshirt was made.’
I believe ‘where, why, how and by whom’ a thing is made should influence buying decisions as much as aesthetic and quality.
Brand ‘values’ increasingly impact brand ‘value’.
So attention here is wise.
Particularly as finger-wagging life-wasters like little old me want to ensure brands they buy from (and into) don’t (for example) treat people like shit.
Ironically, based on your opening phrase, I don’t limit my thoughts to clothes.
Because they’re not thoughts.
So it’s toilet paper et al.
I’ll close in violent agreement with your endnote Keith.
I like solving problems.
Using life and gift.
And 3 brands.
My Brand Strategy Business builds brands as I describe here.
My clothing brand encourages people to buy less and buy better.
My blogging brand encourages people to take control of and tell their story in our short 1000 month visit.
To not try to solve problems would indeed be ‘silly’.
I’m not looking to change the world.
Happy Sunday Keith.
I learned a lesson.
Someone I admire had an opinion diametrically opposed to mine.
And that’s natural of course.
Because neither of us are stating facts.
We’re both just expressing opinions.
Yes, we both have experience, points of reference and even data to back up our opinions.
But they remain opinions.
And on we go.
It’s how I do business these days.
I am not running around trying to get those that don’t like Marmite to like Marmite.
I am not primarily trying to change your mind.
I don’t have the time.
But let there be no doubt.
I am clear about what is in my mind.
I am clear about the change I am trying to make.
And I am speaking my mind so that if you agree with me.
You can come with me.
And if you don’t.
It saves a lot of time.
And for me.