Please read this poem:
Our first Christmas together
I had been so excited to have
I started tiptoeing
down the stairs
And he had a surprise waiting… he threw me
He knows how to spoil
A simple girl!
He called me
in front of everyone
Then he cut me off
a sprig of mistletoe
We shared a kiss underneath
Our friends cheered as
outside, the snow silently settled
Now read the poem again, but read the last line, then the second to last line and so on.
So you’re reading from bottom to top.
Domestic abuse charity Refuge has a history of using shock in campaigns.
This new Christmas campaign, created by McCann Bristol, continues this trend.
As a young boy I lived with a man cowardly enough and stupid enough to think that there are reasons for a stronger person to bully a weaker person. A woman or a child.
There are none.
If you sense domestic abuse is happening, take a closer look.
If you see domestic abuse is happening, report it to the police.