There is a way to be virtually recession proof.
And that is to be excellent at what you do.
Excellence.
Not just quite good.
Or one of the best.
The best.
By your own set of measurable, of course.
You have no choice but to come up with your own set of measurable.
Because ‘best’ is subjective.
Its your job to make ‘your excellence’ as objective as you can.
For your target audience.
A target audience that you will, of course, understand like the back of your hand.
So they can see.
And agree.
That you are the best for them.
That’s the way to be virtually recession proof.
Just be excellent at what you do.
