Would you rather do the popular thing?
Or the right thing?
Popular v Right
This is an age-old conundrum.
For people and for business.
And especially for the young these days, it is huge.
Young people need our help with this.
Because young people see and feel the ripples of self-harm and suicide from the ostracised and the bullied around them every single day.
And because they want to avoid the same troubles, they choose popular over right.
Being popular versus doing the right thing seems like a choice to young people.
And we need to change that.
By showing that doing the right thing is actually the popular thing as well.
Because people that matter (so not the bullies and the fools) really do respect and love people that stick to their convictions and be themselves.
It takes confidence, I know.
And confidence is transient for most.
So I know it’s hard.
In my work at Always Wear Red, one of the reasons we are becoming more popular is because we are – wherever and whenever we can – doing what we know is right.
It’s the same for Patagonia.
And Hiut Jeans.
So I think that, because young people buy into these brands, they already see and know deep down that right can be popular too.
Let’s keep the message going.
Right is popular.