It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Instagram.

I’ve just brought the Always Wear Red Instagram page back to life.

This week.

With Always Wear Red’s Brand Marketer, Rojin Yarahmadi.

You can follow Always Wear Red on Instagram, here: https://lnkd.in/eYJ5Ndn.

Fashion.

Our page won’t be like a fashion brand page in the purest sense.

Because I don’t want to be a fashion brand in the purest sense.

So I am afraid that I will fucking rattle on about sustainability and world kindness, gender neutrality (so you can share everything we ever make), zero waste (we’re made to order only), season-less design (classic lasts – fashion doesn’t) and a unique buy back facility so our zero waste policy extends way beyond the purchase (we’ll buy back, repair, refurbish, relabel, and resell any AWR hand knit – for ever).

There are no fish-gobbed, size 6, 18 year old models looking miserable in carparks either, I’m afraid.

And we’re far too slow and world kind / sustainability obsessed to be a ‘proper’ fashion brand anyway.

We’re definitely not cheap.

We’re bloody expensive, in fact.

But the value stays in because we can’t get anywhere near the 5x to 9x mark-up that big fashion brands work to.

So there we go.

Always Wear Red. World Class Clothing Brand. Shit Fashion Brand.

(Good slogan that… ‘might use it).

Business.

It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Always Wear Red on Instagram: https://lnkd.in/eYJ5Ndn.

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