I was born in Manchester.
And I’ve lived in Newcastle for 30 years.
So I’m Northern outside.
And if Northern means saying what you think.
Doing what you believe.
Sticking to what you think is right no matter what.
And working hard to deliver on the thing you want to achieve and the promises you’re making.
Then I’m Northern on the inside, too.
Northern Soul.
For many people.
Bill Bernbach was not just a great ad man.
He was the greatest ad man.
Here’s something Bill Bernbach said:
If you stand for something, you will always find some people for you and some people against you.
If you stand for nothing, you will find nobody against you, and nobody for you.
For and Against.
I think we all know this.
It’s just that most people buckle.
And don’t actually stand for anything.
Because they don’t like the ‘Against’ bit that Bill talks about.
They don’t like the fact that some people will disagree.
Or dislike.
Or disapprove.
Or just not understand.
The Middle.
So they stay in the middle.
Because it’s safer there.
But it’s not only safer.
It’s lonely too.
Because no one stays there very long.
Because staying in the middle.
And standing for nothing.
Is boring.
Always Wear Red.
New Always Wear Red launched today.
Here: www.alwayswearred.com.
It’s brand new.
Here’s what I and Always Wear Red stand for:
I want to change people. I want people – hugged by our hand knits – to take more downtime.
To say ‘no’ more.
Because life’s short.
1000 months.
That’s all you get.
So ‘you time’ is not something to shoehorn into life.
‘You time’ is life.
Northern Soul.
And the way I do it is in an anti-fashion kind of way.
I am standing up for how I think fashion should be done.
So no fish-gobbed, size 6, 18 year old models looking miserable in car parks on our Instagram.
Just cool, simple, un-photoshopped photos of real people wearing our collection.
All genders (we’re gender neutral) and models aged 18 to 62.
And I will rattle on about sustainability and world kindness.
And gender neutrality (so you can share everything we ever make).
And zero waste (we hand knit tiny batches only only).
And season-less design (classic lasts – fashion doesn’t).
And a unique buy-back facility so our zero waste policy extends way beyond the purchase (we’ll buy back, refurbish and resell any AWR hand knit – for ever).
Because that’s how I think great clothing brands should behave.
Northern Soul.
So if Northern means saying what you think.
Doing what you believe.
Sticking to what you think is right no matter what.
And working hard to deliver on the thing you want to achieve and the promises you’re making.
Then I’m not just Northern on the outside.
I’m Northern on the inside, too.
Here’s the all new Always WearRed: www.alwayswearred.com.
