I’ve started a few businesses.
10, in fact.
And it’s taken me all these years to be brave enough.
And to make the link between what I do.
And who I am.
To give me the confidence to put my own name front-and-centre.
mychael.co.uk is my new brand.
Here’s how I articulate what it’s all about:
Turning businesses into brands is amazing! Because brand-rich businesses – are rich businesses.
I get brands noticed, remembered and chosen. I help brands identify why they are different and better. To own their difference. And to tell their story beautifully.
Seriously Playful® means taking emotional and adventurous approaches to Brand Strategy and Storytelling. Standing out, not blending in. Brave, not boring. Creative, not cautious.
25 years and 70 awards in, I work quickly and precisely. Because I am senior enough and seasoned enough to know the rules of world-class brand building. Knowing which rules to follow is important. Knowing which rules to ignore is importanter.
A new chapter.
It’s great pinning down what you do.