People don’t look.

They don’t look freely, I mean.

And they don’t talk.

They don’t talk freely I mean.

And it’s a bloody shame.

Looking & Talking. 

People don’t look freely because they’re not interested enough.

Or imaginative and hungry enough.

Or wide-eyed and adventurous enough.

And people don’t talk freely enough because they are worried what people will say about what they say.

They are worried about being judged.

Or laughed at.

Or being ridiculed.

And that’s so restricting!


By the way.


I am probably talking about you.

Because you probably don’t look freely.

And you probably don’t talk freely.

And you should.

Just like Freddy Anzures.

He looks freely.

And talks freely.


Freddy looked freely when he went to the toilet on an aeroplane.

And he talked freely about what he saw there when he got back to work.

At Apple HQ.

And because he looked freely and talked freely.

What Freddy saw in that toilet is now in the pockets of about 1.4 billion people.


A work problem that Freddy had to solve was how to lock the iPhone.

In such a way that the phone wouldn’t trigger accidentally.

He saw the answer in the toilet.

Click here so you can see it too:

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