I drew my entire lifestory last night.

It took about 20 seconds.

Here it is: https://www.50odd.co.uk/lifestory/.


When younger, I wanted stuff.

Oftentimes, just for the sake of having stuff.

I’d accumulate… things.


As I get a little older.

I feel the urge to do things that matter more.

And impact less.


On my highly complicated diagram you can see where 50odd started.

This diagram assumes that I will live until about 90.

I might not of course.

I have about 1,000 months.

As do you.

And that is, in fact, 83 years and 4 months.

So I am being slightly optimistic.



From now.

Every new thing I start.

And every big decision I make.

Is tinged with a question or questions about purpose.

Why I am considering doing it.

What is the change I can make.

How I and the businesses that I create can contribute.


I read about Yvon Chouinard.

And from this month, any new businesses that I take on through our ANGELFYSH business will be contributive in some way.

Or they will genuinely crave these credentials.

It’s because I only want to work with brands that matter.

Brands focusing only on self actualisation for the consumer – are dying.

And quite right too.

(‘Interesting how life changes.

This basic diagram also works for me.

If you replace the word ‘indulgence’ with ‘nightclubs’.

And the word ‘purpose’ with ‘sleep’).

Write A Comment