Many great tunes start very, very quietly.
They build.
Great brands are like this, too.
Lean in.
Great brands slowly draw people in.
They get you to lean in.
To listen.
They take you with them.
Patience.
Great tunes show restraint as well.
They’re not showy just for the sake of being showy.
Just because they can be.
We know that Christina Aguilera can hit and hold the high notes as well as anyone in the whole wide world.
But in ‘Say Something’ by ‘A Great Big World and Christine Aguilera’
She doesn’t.
We wait for it, of course.
We lean in.
But it doesn’t come.
And that’s as it should be.
Because great tunes.
And brands.
Show restraint.
And they are doing it on purpose.
So we lean in.
Brands.
So.
Brands.
Be brilliant.
Be really brilliant.
But show restraint too.
And go slow.
Because if you re worth waiting for.
We’ll wait.
And in the meantime.
Make us lean in.
And before you know it.
And before we know it.
You’ll have us.
Go here: https://www.50odd.co.uk/lean-in/.
