Is your business really your business? As a founder, this question is as important as any you can ask.

For two reasons:

  1. Most founders are not confident enough to be their real selves in business. Instead, they turn up as a more polished, sanitised and endlessly more boring and blend-in version of themselves. So, I’d argue, that it is impossible for their business to really be ‘theirs’. Because ‘they’ are not being the real ‘them’. So the business is just some personality-less, cloned thing that they do.
  2. Most customers are desperate for founders to be their real selves in business. They crave different, interesting, ‘real’, relatable, polarising and inspiring. Birthed and run by enthusiastic, driven, visionary example-setters doing their life’s work, in the way only they can, in very best way they can.

The good news? Sort ‘1’ out (properly), and you fix ‘2’ too.

Is your business really your business? As a founder, this question is as important as any you can ask.

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