When I ask a potential ANGELFYSH Brand Communication client this question.
I invariably get a funny look.
Which I always find odd.
Because I ask almost every potential ANGELFYSH client the same thing.
Ask.
If a client comes to ANGELFYSH with a whole load of questions.
And they, of course, normally do.
I normally ask this:
So.
These exact questions you are asking me today.
Have you asked your current teams the same questions?
Before coming to me.
A person outside your business.
I mean – have you actually asked the people inside?
Properly?
Funny Looks.
Now, the reason I get funny looks.
Is because I am basically telling a prospect to go away.
To explore the challenge.
Even just for a little bit.
Without appointing me or paying me anything.
Better Beginnings.
This ‘Hello/Goodbye’ thing makes for better beginnings.
Because 90% of the time.
If a potential client explores their issues with their teams before I get involved.
They have a greater understanding of what’s really going on.
Which creates a better initial brief.
And saves the client paying me to ask what they could be asking themselves.
Hello/Goodbye.
So please don’t take it personally.
But before you say hello to ANGELFYSH.
Dig a little.
I can help you with how to do this if you like.
Free of charge (michael@angelfysh.com).
Then.
When you’re ready.
And you have explored the issue a little better with your people.
1 Comment
I like that a lot, makes perfect sense and yet I think very few agency’s would actually dare to do, for fear of people not coming back…although I personally would be guaranteed to.