When I ask a potential ANGELFYSH Brand Communication client this question

I invariably get a funny look.

Which I always find odd.

Because I ask almost every potential ANGELFYSH client the same thing. 

Ask.

If a client comes to ANGELFYSH with a whole load of questions.

And they, of course, normally do.

I normally ask this:

So.

These exact questions you are asking me today.

Have you asked your current teams the same questions?

Before coming to me.

A person outside your business.

I mean – have you actually asked the people inside?

Properly?

Funny Looks.

Now, the reason I get funny looks.

Is because I am basically telling a prospect to go away.

To explore the challenge.

Even just for a little bit.

Without appointing me or paying me anything.

Better Beginnings.

This ‘Hello/Goodbye’ thing makes for better beginnings.

Because  90% of the time. 

If a potential client explores their issues with their teams before I get involved. 

They have a greater understanding of what’s really going on.

Which creates a better initial brief.

And saves the client paying me to ask what they could be asking themselves.

Hello/Goodbye.

So please don’t take it personally.

But before you say hello to ANGELFYSH.

Dig a little.

I can help you with how to do this if you like.

Free of charge (michael@angelfysh.com).

Then.

When you’re ready.

And you have explored the issue a little better with your people.

We’re here.

1 Comment

  1. Avatar

    I like that a lot, makes perfect sense and yet I think very few agency’s would actually dare to do, for fear of people not coming back…although I personally would be guaranteed to.

Write A Comment