Time to think.

You have that now.

Do with it what you will.

But if you decide that one of the things you want to do with your newfound headspace.

Is to turn your business into a brand.

Here’s where to start.



Sit alone.


Read what I’ve written below.

Then close your eyes.

And think about what I wrote.


To be a brand is to unearth.

To stake a claim for.

And to then grow to stand for a unique and ownable perception in the mind of the consumer.

This perception will be simple.




And compelling.

So compelling in fact that.

To those responsible for building the perception internally.

As well as to those we want to attract on the outside.

It becomes impossible to ignore.

This is what it means to be a brand .


And remember.

Remember why building a brand is a fantastic thing to do.

It is because brand-rich businesses.

Are rich businesses.

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