Rick thank you for supporting me as I build my relationship with the University. If there’s anything I can do to help you with anything you are doing – just shout. See you soon. M.”

Helen thank you for the invitation for Friday. And for taking the time to chat with me today. It was great to learn more about you. Bye for now. M x”

Carlo thank you for sending me the ‘Shore Thing’ link. That’s interesting. Sometimes, I’ve helped brands to run disruptive campaigns that ‘reposition the competition’. But that’s normally by making a unique claim that raises (implied) questions about what the competition does or does not do. What you’ve highlighted here is pretty amazing! I’d not thought of that. Thank you.”

Debbie thank you for looking after the boys this week. It helped us to get a lot done.”

Katie thank you for popping to see me. It was nice to get closer to your idea. I hope my pointedness about brand was not a complete waste of your time. I suppose I just wanted to point out that, in my opinion, your unique proposition will weaken as more and more people appear in your category with similar sentiments. Good luck with whatever next. M.”

Dean thanks for chatting earlier this week. Your point about the market as a whole not being fatigued by, or indeed tuned in to, what the finer points of ‘doing good business’ actually are – is valid. And it’s a useful and timely reminder for me. See you in a couple of weeks. I do want to help you if I can. I think you deserve to do well, and to be paid well, for who you are. M.”


  1. Open your diary.
  2. Choose one, half hour block each week and add a recurring meeting – with yourself. At the same time each week. Fridays are good.
  3. Call it ‘GRATITUDE’.
  4. Inside each meeting, simply send a stream of texts to people who have helped you, or who you helped. That week. Aim to send 12. Thank them for helping. Or thank them for listening. Either works. Texts are best for this. So they can read them twice. If they want.

Thank you.

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