Just so you know…
9% of UK shoppers admit to buying clothing so they can be photographed wearing it on social media.
No other reason.
Here’s a quote:
For some, the constant compulsion to record their lives on social media means they’re unwilling to be snapped in the same outfit twice.
This fuels fast fashion – cheap garments bought only ‘for the gram’ and then returned or not worn again, as observed in a recent Barclaycard study.
According to the bank, which surveyed 2,002 adults, 9% of UK shoppers admit to buying clothing just so they can be photographed wearing it on social media.
OK, two points.
- Buying stuff to wear and take back really hurts brands. I understand someone doing it as a fun thing, I really do. But if someone does this once they’ve had their eyes opened to the fact that it can put little brands out of business – it says a lot about that person. (It doesn’t happen to Always Wear Red by the way. So this is not coming from a personal experience. We have had one thing returned in almost 3 years. But it is a bit selfish. So don’t do it to any brand, please).
- Wear clothing for you. To tell the story of who you are or who you want to be. Look in the mirror, not down the lens of your camera phone. What you think is enough. In fact, what you think is all that matters.
Here’s the full report: