Most of the time.
I’m just making things up.
Thinking.
Imagining.
Letting my mind wander about with strange, conflicting notions.
Spitting out words and ideas.
Life and Business.
I like living life that way.
And most times.
I like doing business that way, too.
Graffiti Embroidery.
I did business that way last week.
Thursday it was.
When my mind started rattling on about ‘Graffiti Embroidery’.
With Erica Akerlund.
Erica Akerlund.
Erica is a bloody brilliant artist and illustrator.
Finnish.
And Erica embroiders her illustration too.
Labels.
Erica illustrates the current Always Wear Red labels.
With weird little characters doing weird little things in a world of ‘OFFNESS’.
And as well as that.
Erica is going to embroider 12 or 24 jumpers and scarves in 2021.
In an Erica Akerlund x Always Wear Red Collaboration.
And that’s where the phrase ‘Graffiti Embroidery’ comes in.
We just made it up.
Jumpers.
Erica will take jumpers that already cost over £1000.
And embroider them in whatever way she likes.
Pushing the price point towards or over £2000.
The embroidery will be weird.
And unpredictable.
Unpredictable because I don’t know what Erica is going to embroider.
Because neither does she.
And that’s the way it should be with artist collaborations I think.
It’ll be ‘Graffiti Embroidery’.
Because if the brief is boring.
The garment is too.
Limited Edition.
Most of the time.
I’m just making things up.
Thinking.
Imagining.
Letting my mind wander about with strange, conflicting notions.
Spitting out words and ideas.
And it is because of this approach to doing business that a Limited Edition Erica Akerlund and Always Wear Red Collaboration is going to happen.
‘Graffiti Embroidery’ we’re going to call it.
Coming in 2021.
