The worst thing about running a big creative agency is that it’s not very creative.

I didn’t realise this at the time. And I crave being creative.

So, for this reason (plus a few others) I closed it.


This story continues on from yesterday’s CHILDISH story, chronicling my desire to be a particular kind of creative.

I think that proper creativity is creating without fear. And that’s quite hard as we get older. That’s the creativity I crave.

The best story I have ever heard to illustrates this was told by Dr. Ken Robinson in his legendary TED talk entitled, “Do Schools Kill Creativity.” It goes like this…

I heard a great story recently – I love telling it – of a little girl who was in a drawing lesson.

She was six, and she was at the back, drawing, and the teacher said this girl hardly ever paid attention, and in this drawing lesson, she did.

The teacher was fascinated.

She went over to her, and she said, “What are you drawing?”

And the girl said, “I’m drawing a picture of God.”

And the teacher said, “But nobody knows what God looks like.”

And the girl said, “They will, in a minute.”


I am a naturally creative person. And even though I probably don’t know you – you are too.

Whether you want to plug into this creativity or whether you even enjoy it is your business.

But one thing that I do know, with absolute certainty, is that anyone that was once a child – is creative.

Dr. Robinson

Here is Dr. Robinson’s TED talk. It is one of the top 5 talks ever watched. Over 50 million have seen it.

Before I had a daughter I loved it. Now my Izobel is 2, I love it even more.


    • Michael Owen Reply

      It is one of the top 5 TED talks ever, by number of views. Funny and emotional. And very real. Michael.

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