Give before you get. Side Projects as Calling Cards are not just important. They are essential.

I’m no good at selling. I don’t like it. I don’t want to persuade people to buy things they don’t need with money they don’t have. I’m OK helping people understand why ‘this’ is better than ‘that’, though. But only if I am being interesting, different, entertaining, funny,  generous and genuine (the offer must be wonderful). I can’t be arsed schmoozing with ordinary thinkers, selling ordinary things.

This brings me to something that, I realised, I’ve recommended to every single client of mine – for years. It’s ‘have a side project as a calling card’.

A digital book.

A library of essays.

A blog (that you actually bloody write!)

‘How to’ factsheets.

Etc.

Playing the numbers game, DMing strangers and treating them as prospects before anything else is boring, lazy and bad manners. We should be better far, far better than that.

Give before you get. Side Projects as Calling Cards are not just important. They are essential.

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