FRIED EGG CLOCK.

I don’t look at ‘Fried Egg Clock’ that hangs on our kitchen wall to tell me the time.

I use it for something far more important than that.

Fried Egg Clock.

We were in Blackpool not so long ago.

My little (immediate) family plus my brother and his little family.

We chose Blackpool because it’s good, plasticky fun.

Ambition.

Now, it’s good to be ambitious.

To set goals.

Even on holiday, I think.

So Lisa and I set our sights on some lofty goal that we happened upon in Blackpool.

We wanted to win enough paper tokens from the slot machines and arcade games that we could win Fried Egg Clock.

Determined.

We determinedly began.

Soon, we were joined in this important challenge by my brother Sam and his wife Sara.

You see, there were two Fried Egg Clocks.

Background.

I run Business Communications businesses and clothing brands in the North of England.

We’ve won awards all over the world and we sell all over the world.

Sam runs a training company called Thynk.

He works for some of the biggest brands in the world, delivering training all over the world.

And today, we as businessmen and brothers stood side-by-side.

Fists fat with palm-staining 2 pence pieces.

And a stern expression.

Today was not about global business.

Today was different.

Today was far more personal.

Today was about Fried Egg Clocks.

Time. 

So as I said at the beginning.

I don’t look at ‘Fried Egg Clock’ that hangs on our kitchen wall to tell me the time.

I use to for something far more important than that.

I use it to tell me about all time.

Not just what hour it is now.

It tells me the time I have is precious and personal and as plasticky as I want.

It tells me that the times we make with the time we have are everything.

That is why it is the most important clock in the world.