The most intriguing thing about freedom.

Is that it is not free.


Craving more freedom.

Is the main reason people explore starting their own business.

Financial freedom.

Freedom to do what they want with their time.

Freedom of choice.

Which is quite odd.

Because the thing I have had least of.

At the beginning of any business I have ever founded.

(And I have founded nine businesses).

Is freedom.


Freedom is more valuable than almost anything else in your entire life.

And nothing that is valuable ‘just happens’.

So of course freedom is not free.

Be patient.

You have to earn it.

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