Difficult to get is not the same as valuable.

I chat about this when I help business leaders. Sat at the Board Table. As Brand and Marketing Director. (That’s what I do for a handful of clients/friends).

Trying to win an unprofitable account, just to block ‘them’ from having it. Managing reputation when those adversely affecting it have no reputable position of their own. Trying to hold on to a team member that doesn’t want to be held. All difficult. None valuable.

These things are sometimes hard to see when you’re inside. But it’s not so hard for me to see, from the outside. That difficult to get is not the same as valuable.

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