We just found the most valuable bag of crisps in the world.

Crisp Life.

But first I remember that – way back – crisps were priced at 2p a bag. Space raiders. I was 10(ish) years old.

I remember looking down at the 10p piece in the palm of my left hand and thinking how amazing it was that I could buy 5 bags of crisps with this one coin. I had the (crisp) world – literally – in the palm of my hand.

Also amazing was the fact that the 10p piece, with a debossed lion wearing a crown, almost covered my palm.

Were 10p’s bigger back then? Or was I much smaller?

This is more commonly known as ‘The Wagon Wheel Phenomenon’.

The Wagon Wheel Phenomenon. The effect of an evil plan hatched by the bastards that work in Wagon Wheel Towers. They make Wagon Wheels smaller at the exact same rate that we get bigger, ruthlessly hammering home the fact that that childhood is finite.


Suddenly, in my very early teens (the late 70’s and early 80’s), a single bag of crisps broke through the 10p barrier.

And with the advent of Phileas Fogg crisps (1982, I was 14), single handedly inventing the ‘adult crisp’ category – my awareness of crisps and their price point was about to change again.

Beautiful advertising and crazy flavours (Punjab Puri etc.) changed everything.

My ‘Crisp Price Index’ went bonkers and we now have £2+ bags of crisps in this crazy world of ours.

Time passes quickly, doesn’t it? No matter how we measure it.

The Most Valuable Bag of Crisps In The World

Anyhow, the reason I am writing this little story is because we are selling Lisa’s mum’s house at the moment.

Because Lisa’s mum died earlier this year.

And in a cupboard in the kitchen Lisa found a small, crinkly, out of date bag of crisps that her mum had bought for Izobel.

It’s a teeny bag. And a bit squashed.

But in the history of crisps (and the history of crisps is of course laid out in it’s entirety in this highly educational story) there has never been a more valuable bag of crisps than these.

It’s because I know what Mary was thinking when she bought them. As she placed them in the cupboard for the next time she saw Izobel.

She will have played through Izobel’s reaction. And imagined her own. And smiled.

The price she put on those moments, and so the price I put on these crisps, is too high to fathom.

I suppose it’s because, in the past, I used to value things because of what other people told me they were worth.

These says – I decide.

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