Here’s the thing about Case Studies.

Case Studies that you might read, I mean.

Case Studies to inform your work.

Your industry.

Or your next move.

Maybe the thing you’re reading the Case Study about.

Is too late for you to act upon.

Because someone did it already.


Maybe Case Studies are not those things that shine a light on where you should go.

Maybe Case Studies are those things that help us to understand where not to go.

Because whatever they’re illuminating.

Has already been done.

Case Studies. 


Case Studies.

Are you reading them?

Or writing them?

I know my answer.

What’s yours?

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