Here’s a free e-book that is buzzing around at the moment.
It’s called Build Brilliant Brands.
It is, apparently, good advice from 22 of the world’s leading marketers.
Just because it’s free doesn’t mean it’s bad.
But it doesn’t mean it’s good either.
However, good people like Mark Ritson have contributed.
So it should be OK.
Here we go: https://www.50odd.co.uk/brilliant-brands/.