I help six business a year.
As a brand consultant.
I like working with businesses I like.
Businesses that are focussed on making change that they.
And I.
Believe in.
And about six businesses each year does me just fine.
Brand Consultant.
I’m very good at being a brand consultant, actually.
I’ve been helping businesses for 25 years.
I’ve built ten meaningful brands of my own.
I’ve worked with some of the greatest brand brains around.
But that doesn’t mean I’m great for everyone, of course.
Because just like there’s more than one way for a football team to win a football match.
There’s more than one way for a business leader to win at business.
Taking a brand-driven approach is just one way.
And narrower still.
Taking my brand-driven approach is different again.
Brand Consultants and Football Teams.
I’ll always tell you what I think you should do.
And why.
But whether you do it or not.
And exactly how you do it.
That’s up to you.
Klopp’s Liverpool.
Fergusson’s Manchester United.
Mourinho’s Chelsea.
They all played football.
They all won the Premiership.
But they all won it in their own way.
Bravely.
The way that I choose to build brand is clear.
In a word, it’s:
Bravely.
Because braver brands are much more likely to be noticed.
They are much more likely to be remembered.
And they are much more likely to be chosen.
Boring, Boring Business.
Business is largely boring, to me.
Businesses colour their logos in the same way as the businesses around them.
Businesses name themselves in the same way as the businesses around them.
Businesses speak in the same way as the businesses around them.
Then they wonder why they’re neither noticed.
Remembered.
Or chosen.
Hmmm.
Building Braver Brands.
Of course, if you are going to be different.
(And you should be different.
That’s not negotiable).
You need to know how to be different.
And that’s where I come in.
But just like there’s more than one way for a football team to win a football match.
There’s more than one way for a business leader to win at business.
Taking a brand-driven approach is just one way.
And narrower still.
Taking my brand-driven approach is different again.
Anyhow.
Whether you work with me or just listen to me and take my advice.
Be braver.
Build a braver brand.
Plan from tomorrow.
And start soon.
You’ll be glad you did.
