Two weeks ago.

A friend of mine.


Helped me to answer a question.

Even though it’s a question I didn’t actually ask him.

Even though Ian was relaying something to me that Geoff said to him.

And even though I myself wasn’t aware that this exact question resided in my head.

The Question.


Here’s the question that Ian helped me to answer:

Why are most people’s LinkedIn updates so bloody boring?


This question must have been hiding in my unconscious.



Bubbling away unanswered.

Because when Ian said this to me,

You know what Geoff said to me, Mychael.

And Geoff really is very good at storytelling.

Geoff said this.


Geoff said.

“Whenever you tell a tale.”

“Never make yourself the hero of your own story.”

And that was that.

That’s what Ian said to me.

That Geoff had said to him.

Boring Bloody LinkedIn.

Most people’s LinkedIn updates are really bloody boring.

And I think that this is why.

They make themselves the hero of their own story.

And when this happens.

The writer is not really writing for you and me.

They are not gifting me anything useful or interesting.

They are chest beating.

They are writing for themselves.


So if you want to stop being really bloody boring on Linkedin.

Or at least to make a step in the right direction.

Do this.

Never make yourself the hero of your own story.

Thank you to Big Ian Donaghy, and Geoff Ramm.

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