I don’t think that attention is diminishing.

I think attention is evolving.

Choice and Noise.

Businesses and brands can still get attention.

Of course they can.

Even though choice and noise is so expansive.

All you have to do is to do things.

And say things.

That deserve attention.


With businesses that I’ve created.

And businesses that I have helped others to start or scale-up.

One of the best ways to get attention.

Is to have an opinion.

And to explain that opinion colourfully and consistently.

That’s one of the things that all great brands do well.


People want to engage.

They are just more discerning about what they want to engage with

So if you are a brand that is feeling ignored.

Think about what you think.

Think about the change you want to make.

Then create better content around that change.

And keep going.

Because if the change you are trying to make matters.

Then eventually.

They’ll get it.

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