ALWAYS OR NEVER.

To always think strategically.

Is.

I think.

As ill-advised as never thinking strategically.

I think you should do both.

Always.

If you always think strategically.

Properly, I mean.

You’ll have considered everything you do contextually.

The juxtaposition of every moving part.

And how each contributes towards the achievement of a goal.

Or a set of goals.

And whilst that all sounds very neat and efficient.

I sometimes find that a bit boring, too.

Never.

If you never think strategically.

Sometimes you’ll hit.

Sometimes you’ll miss.

It’s down to how the dice land.

You’re going with your gut.

It’s brave.

Adventurous.

Fun.

And the results you get will be surprising.

New.

Random.

Ad hoc.

And on one level you can’t fail really.

Because you’re not being measured against anything.

But on another level.

You could of course lose control.

And lose it all.

Always or Never.

To always think strategically.

Is.

I think.

As ill-advised as always thinking strategically.

I think you should do both.

Because they feed you in different ways.

Strategic approaches are less risky.

But non strategic approaches can glean the happiest of accidents.

So mix it up.

Do both.