When I delivered a podcast recently.

About what a business should do with its Business Communications during a pandemic.

I summarised with 5 points.

A story about that podcast is here: https://www.50odd.co.uk/5-things/.


When I was chatting with the viewers at the end of the podcast.

I extended the list by 4 more points.

Quite spontaneously.

On the subject of what to do inside your businesses during the pandemic.

Or anytime, really.

In order to progress and improve.

And here it is:

  1. Don’t moan. Focus on what you have got and what you can do. Instead of what you haven’t got and what you can’t do. Find the opportunities (they are definitely there). Start that side project.
  2. Compartmentalise your time. It’s easy to drift when the world feels like it is pausing. And some of the pressure is off. Keep your discipline. Block out time to do this thing. And that thing. And stick to it. Also, turn your phone off. And your email. And focus. (And by the way, I think that compartmentalising time to do bugger all is just as important as compartmentalising time for work).
  3. Create a mini tribe. You plus 6 people. Zoom weekly. See how you all are. See how you can help each other. Tell each other how you’ve discovered something useful to pass on. Keep to the schedule. And get the mix right. The tribe should contain people that are better than you. And people that are not.
  4. Run your business and your brand as you know you should be. We can all be better. So describe what better looks like. Plan. And close the gap.

I like that list.

And since I am definitely not doing all of them myself.

I’d better get cracking.

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